THE BUSINESS PLEDGES TO GIVE 1% OF PROFIT TO CHARITY EVERY YEAR.
THE CHOSEN CHARITY IS PREGNANCY SICKNESS SUPPORT CHARITY.
Pregnancy Sickness Support is the only registered UK charity working to improve care, treatment and support for people suffering from Nausea and Vomiting in Pregnancy (NVP) and the severe form of the condition Hyperemesis Gravidarum (HG). Around 10% of wanted pregnancies affected by HG end in termination.
This is a charity close to the heart of Pride, with members of the team having had personal experience of HG and the impacts it has on the pregnancy and the people around them and therefore want to support other families who go through the same experience.
To quote David Brent, ‘how can I hate women, my mum’s one.’